This whitepaper will assist you with how and when to use a mobile app or a mobile website. Mobile is now and it’s the most effective marketing channel. Mobile usage has skyrocketed and the forecast for growth is accelerating. There are over 321 million cell phones that are kept less than 3 feet from their owners. Text messages are read in 4 minutes or less and Social Media is fueled by cell phone usage. Those are few of the astounding facts about how huge this influential market is. Choosing the wrong platform can cost your business thousands of dollars, loss productivity and alienation of your market.  This report eliminates the guess work on choosing which platform will be best to market your products/services.