Social Media Services
Social Media as seen through our EYES
Read our magazine below to see our views on the benefits of successfully using Social Media for your business.
Social Media is here to stay and companies who understand how to use social media tools to listen, communicate and publish relevant content will see their revenues increase over time and their cost of acquiring a new customer decrease. As powerful as Social Media is it is not a tool that should be used by itself. We assist our clients with using Social Media as part of an overall multichannel marketing plan.
Social Media is not a new experience. Social Media has been around as long as the 1st web browser. Early online companies Aol, Compuserve and Prodigy had Social Media components in their services that allowed groups of people with similar interests to chat online from anywhere there was Internet access. Business owners discovered they could reach their market online and join chatrooms where their target markets met.
If you were selling a line of dog clothing you would join online groups that chatted about their dogs. You would observe the conversation of the group and read their Frequently Asked Questions (F.A.Q.)s to see what the rules were before you began posting and chatting with the group. You would post helpful information to the dog owners being careful not to spam the group. Your email sig file would contain your company name, tag line and contact information. Eventually group members would begin asking about your line of clothes you begin to engage them in offline conversations and make sales.
In 1996 we were teaching companies how to successfully market on the Internet using principles that are now coined Social Media. We showed companies how to use signature files in their emails, display their URL on all of their marketing material, and how to use chat rooms to find and qualify prospects and make sales. We were profiled in Black Enterprise magazine 1st Technology Issue in 1996 and in Earl Graves the publisher of Black Enterprise 1st book “How to Be Successful in America Without Being White” because we used Internet tools to build a $4 million dollar business.
Fast forward to today. The tools have changed but the basic principles and etiquette of Social Media have not.
“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” Dale Carnegie. If you don’t believe that statement is true then you will find no success in Social Media.
Success in Social Media require that you have the character to openly engage in assisting other people get what they want. Success requires that you focus on your customers and prospects by providing real solutions to their problems and concerns while sharing the true benefits of your products/services in a non obtrusive manner.
Success in Social Media is not a get rich quick scheme. Getting thousands of people to follow you on Twitter will not lead to sales if you have nothing to offer but vague marketing messages that look like they run on auto pilot. Creating a slick Facebook fan page will not improve your bottom line if you are not willing to engage your friends and fans in honest conversations about your products/services.
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You can CLICK HERE to read an excerpt from our Free report “Using Social Media to Make Your Event Successful” and download the report for FREE.
Please use these tools to assist you with understanding the benefits of using Social Media for your business.
Contact us for a FREE consultation to discover how we’ll make your company a Superstar of Social Media.
