Getting Started in Mobile – A Guide to Creating Successful Mobile Campaigns
Getting Started in Mobile is your guide to understanding the power of mobile marketing and communications.
If you have never implemented a mobile campaign, this guide will provide you with the statistics,and best practices of using mobile tools to create exciting, engaging and profitable mobile marketing and communication campaigns.
The fact of the matter is that mobile devices are going to be the majority of the way that people get information.
Eric Schmidt, Executive Chairman, Google, March 2009