The Mobile Social Media Guide to Great Events
This eBook is for event planners, producers and business owners who want to create winning marketing campaigns for their events using Mobile and Social Media.
Mobile and social media have a symbiotic relationship. Location Based Services like Foursquare, Yelp and Facebook Places work better when used by mobile users. Twitter conversations happen in places like sports arenas, courtrooms, and restaurants because of mobile.
Mobile extends social media and makes social media truly engaging because people can communicate with their communities from anywhere they are.
Mobile is NOW! Mobile is used everywhere people are looking to communicate or make a purchase. Here’s a quick synopsis on how the mobile market has grown:
- There are 5.3 billion mobile subscribers (that's 77 percent of the world population).
- 90% of text messages are opened within 4 minutes.
- Consumer time on mobile apps surpasses time on Web.
- The Gartner Group predicts that by 2013 the number one way people will access the Internet will be by mobile.
Now is the ideal time to launch an integrated mobile social media campaign for your event. Launching now will allow you to see how effectively mobile & social media can build your brand and fill your events.The upfront cost of implementing a mobile marketing campaign currently cost less than most traditional marketing campaigns. The lower cost reduces risk and allow for higher R.O.I.s.
people will access the internet will be through their mobile devices.
Fill in the form to download your copy.
“If you’re plans don’t include mobile, then your plans are not finished.”
“If you’re plans don’t include mobile, then your plans are not finished.”
Wendy Clark, Senior Vice President, Integrated Marketing, Coca-Cola (IAB Annual Leadership Meeting 2011)