Archive for Social Media
Social Media is more like Law & Order and Less Like CSI Miami
Social Media too often is being presented like CSI Miami all color coordinated, high tech and flamboyant, where the wow factor is considered success in Social Media. However, the real successes in Social Media requires the through behind the scenes grinding work reminiscent of how Law & Order solve cases.
Read moreBrands, Games & Social Media Combine to Sell Cars
The emotional ties we have with cars will Car Town a hit for automakers. Game play in Car Town will provide insights on why we love certain autos and we can play with the cars in a fun engaging way without the car salesperson hovering above us.
Read moreUsing Social Media to Win the Shopping Game
Consumers have shifted their thinking on how they purchase. They are less influenced by traditional advertising and marketing and are opting to using more coupons, loyalty cards and private label brands where they dictate the price they are willing to pay. Brands can use successful Social Media formulas to create brand loyalty and Brand Evangelists who see a larger value in the product beyond price.
Read moreEmail Usage is Down Except on Facebook
Considering that time spent on Social Media increased by 43% during the past year, it’s not unusual that people would use Facebook as their main email account. I’ve had times when I reached people on Facebook faster by sending a message to them than sending an email to their corporate email address.
Read moreIs Facebook to Social Media as Xerox is to Copiers?
People choose to say Xerox this document instead of saying photocopy or copy. The same is true of Kleenex for tissues and Fed Ex for overnight delivery. During my last weeks of Social Media presentations with companies, I’m noticing a similar trend. When I ask about the company’s social media goals, plans and strategies I get the response we have a Facebook account or a Facebook Fan Page and that is their entire social media strategy, plan and goal.
Read more
