There’s no limit to what we can build an app to do. From delivering specialized content to creating unique user experiences we build interactive apps that extend your brand through playful, useful, and helpful content and interactivity.
We build apps that extend the functionality of smartphones & tablets by providing your business with unique and creative tools that will extend the use of your brand.
Apps Begin with an Ideal or a concept. You may want to provide additional content, solve common problems that your market encounters or provide additional services to promote your business. Additionally, apps can fulfill sales, marketing or training objectives.
We build apps to assist your brand in increasing:
- Lead Generation – Apps that assist with functions or problems are excellent tools for lead generation.
- Customer Retention - Your current customers can use your app to interact with the product/services they purchase from you providing them with additional reasons to remain a customer.
- Upselling – You can use apps to introduce and inform your customers of new products/services when they become available.
- New Customer Acquisition – If your app solves some unique issues then it can lead to new customers who will find your app as a solution to their problem, creating new customer and income for your business.
Some of the benefits of having an app for your business are:
- An app can provide a differential advantage over your competition
- An App can create customer loyalty by being useful
- An app can improve the customer service experience through faster interaction.
- Apps extend your brand to smartphones & tablets
- Apps can create new revenue streams through advertising or premium services
- Apps can automate areas of your business reducing overhead expenses.
Read about our popular EDC app and contact us to discuss how we can built an app for you that will WOW your market.
The key differences between Mobile Apps and Mobile Websites
Apps automatically stake a claim on the mobile screen. A mobile website can easily be made into an icon on the phone screen. What this mean is that when you download an app it automatically creates as icon on the mobile phone screen, while you have to enter a series of steps to make a mobile URL appear as an icon on a mobile phone screen. Therefore apps are faster to and easier to interact with. However there are other key differences between the mobile apps and mobile websites.
Mobile Apps:
- Need to be developed for each platform
- Success is difficult unless they’re at or near top of category
- Takes advantage of all device capabilities
- Require approval of each device’s “app store policy”
- Require users to download and (possibly) purchase
- App stores charge fees for publishing or certifying
- App stores take a cut of the sales (30% for Apple, 20% for RIM)
- Local running app code can achieve high performance
- Offline browsing is possible
Mobile Websites:
- Can utilize “common platform” solutions to streamline site development
- Can be found and accessed via search engines, links and blogs
- Require no download or installation
- Let you link from your mobile site to other websites
- Your customer universe is anyone with Internet access
- Can incorporate GPS, offline data storage, and video with browsers that support HTML
- Easier to support and maintain (developer has complete site access)
- No revenue sharing
- Performance depends on how well the site has been built and also upon the mobile network’s speed
- Offline browsing is enabled by HTML5, but it’s not supported by all such devices (and many phones don’t support HTML5)
So while there are key differences between the two platforms there are a couple of new revelations
It’s getting easier to create rich touch screen user experiences with the browser without having to create platform-specific apps and the increasing usage of open standard APIs is enabling mobile web developers to access deeper device functions such as geolocation.
Takeaway:
The mobile web is growing and its toolset is getting stronger which helps developers accomplish many tasks that were once only available to app developers. If cost is a major factor, the mobile web is less expensive to build and maintain than apps.
Important Note: We custom design apps for specific outcomes, if you are looking for an app to mobilize existing and future content then there are less expensive ways to create an app to manage content on a mobile platform than hiring producers like us. If you use WordPress to manage your content there are several plugins that make it easy to display your content on mobile browsers. Just search the Plugin area of your Worpress Blog for “Mobile.”
